How to build a brand community: the complete guide to launching it and keeping it alive
The step-by-step guide to building a brand community on your store, from preparation to ambassadors, with 30 post ideas and a checklist.
Tag
Launch a community
Insider Club blog articles about « Launch a community ». 1 article.
Read next
Related articles
Community engagement ideas: 60 recurring events that bring your members back
Community engagement ideas built on recurring events, from Question Friday to the member of the month, with ideas for each e-commerce industry.
Online community platforms: which one should your brand choose? (2026 comparison)
Facebook group, Discord, Circle, Skool or a forum on your store, our 2026 comparison of online community platforms to pick the right one for your brand.
Discord marketing for e-commerce brands: a good idea for your store?
Discord marketing for e-commerce brands, with its pros and limits, the apps that connect Discord to Shopify and the basic settings for a server.
Install on Shopify