Community engagement ideas: 60 recurring events that bring your members back
Community engagement ideas built on recurring events, from Question Friday to the member of the month, with ideas for each e-commerce industry.
Community
How do you grow and engage a community of customers around an e-commerce brand?
We help you build a community for your customers: a space where your buyers talk to each other about your products, with their questions, tips, photos and feedback. In this category, we explain how to launch it, which platform to host it on (a forum on your store, Discord, a Facebook group…), what content keeps it alive and how to turn it into a retention lever for your brand.
Each article starts from real situations on Shopify stores and points you to free tools to take action, like the community simulation on your own store.
How to build a brand community: the complete guide to launching it and keeping it alive
The step-by-step guide to building a brand community on your store, from preparation to ambassadors, with 30 post ideas and a checklist.
Online community platforms: which one should your brand choose? (2026 comparison)
Facebook group, Discord, Circle, Skool or a forum on your store, our 2026 comparison of online community platforms to pick the right one for your brand.
Discord marketing for e-commerce brands: a good idea for your store?
Discord marketing for e-commerce brands, with its pros and limits, the apps that connect Discord to Shopify and the basic settings for a server.
Community marketing: definition, benefits and examples for e-commerce
Community marketing (or tribal marketing) explained for e-commerce brands, with a definition, its benefits, examples and a 4-step method to build yours.
The 5 types of content that keep an e-commerce community alive
An empty forum scares people away. The five content formats that get customers talking to each other, with examples and how often to post each one.
Why add a forum to your Shopify store?
An embedded forum turns customers into a community, cuts support tickets and keeps their answers on your store. Here is what it changes in practice.
Install on Shopify