User-generated content: an underrated SEO lever
Your customers' discussions are original content, in the language of your prospects. How an e-commerce forum improves your rankings, and the mistakes to avoid.
SEO
Organic search: user-generated content, site structure, measuring results.
A store's organic search rankings don't rely on product pages alone. Your customers' questions, tips and feedback, published on your site, are original content written in the words of your future buyers. The articles in this category explain how this user-generated content can support your SEO, the mistakes to avoid and how to measure its effects.
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