Discord marketing for e-commerce brands: a good idea for your store?
Discord marketing for e-commerce: the pros, the limits, how to connect Discord to Shopify, the basic setup and an alternative that lives on your store.
Community, loyalty and e-commerce
Field experience and practical methods for brands selling on Shopify.
Online community platforms: which one should your brand choose? (2026 comparison)
Facebook, Discord, Circle, Skool or a forum on your store: our 2026 comparison of online community platforms to pick the right one for your brand.
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The best Shopify FAQ apps to create your FAQ page
HelpCenter, EasyFAQ, FAQuly, Insider Club: the best Shopify FAQ apps to create an FAQ page on your store, with their features and pricing.
The best Shopify forum and community apps in 2026
Insider Club, Mega Community, Shopicial, Xenforum, Champ Forum, Forum Innovate: Shopify forum apps compared, plus how to add a forum to Shopify.
Community marketing: definition, benefits and examples for e-commerce
Community marketing (or tribal marketing): definition, benefits, concrete examples and a 4-step method to build yours as an e-commerce brand.
The 5 types of content that keep an e-commerce community alive
An empty forum scares people away. Here are the five content formats that spark conversations between customers, with examples and the rhythm to keep for each.
User-generated content: an underrated SEO lever
Your customers' discussions are original content, in the language of your prospects. How an e-commerce forum improves your rankings, and the mistakes to avoid.
Why add a forum to your Shopify store
An embedded forum turns customers into a community, cuts support tickets and keeps your customers' answers on your store. Here is what it changes in practice.
Install on Shopify