Online community platforms: which one should your brand choose? (2026 comparison)
Facebook, Discord, Circle, Skool or a forum on your store: our 2026 comparison of online community platforms to pick the right one for your brand.
Community
Building and growing a community of customers around an e-commerce brand.
A customer community is a space where your buyers talk to each other about your products: questions, tips, photos, feedback. The articles in this category explain how to create one, which platform to host it on (a forum on your store, Discord, a Facebook group…), what content keeps it alive and how to turn it into a marketing lever for an ecommerce brand.
Each article starts from real situations of Shopify stores and points to free tools to put it into practice, such as the community preview on your own store.
Discord marketing for e-commerce brands: a good idea for your store?
Discord marketing for e-commerce: the pros, the limits, how to connect Discord to Shopify, the basic setup and an alternative that lives on your store.
Community marketing: definition, benefits and examples for e-commerce
Community marketing (or tribal marketing): definition, benefits, concrete examples and a 4-step method to build yours as an e-commerce brand.
The 5 types of content that keep an e-commerce community alive
An empty forum scares people away. Here are the five content formats that spark conversations between customers, with examples and the rhythm to keep for each.
Why add a forum to your Shopify store
An embedded forum turns customers into a community, cuts support tickets and keeps your customers' answers on your store. Here is what it changes in practice.
Install on Shopify